Volume 37 Issue 4
Table of Contents:
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Click on the Manufacturers' name to view their web site.

Page 1 A Leegin Up On Colgate by Chris Finnerty (continued on page 3)
Page 2 Mr. Gasklet Co.
Page 3 Future PWA Conference Dates; 2007 PWA Holidays
Page 4 Professional Products
Page 4 Lead Generation Redeifined by Tom Marx, The Marx Group (continued on page 18)
Page 4 Poll Outlines Pressing Issues for Small Businesses (continued on page 8)
Page 5 Employee Theft Investigation Part 1 by J. Patrick Murphy (continued on page 6)
Page 6 Gardner-Westcott Company
Page 7 Cars Still A higher Priority than Entertainment
Page 7 New Members
Page 7 Mobile Electronics - Is Bluetooth Ready for Prime Time? by Doug Newcomb (continued on page 9)
Page 8 Seven Ways to Power Up Your Postcards by Dean Rieck (continued on page 15)
Page 8 Advanced Clutch Technology
Page 9 1st round of Nominees for 2007 Pioneer Award
Page 9 PWA Manufacturer of the Year nominees and PWA Person of the Year nominees
Page 10 Thinking Outside The Box by Richard Bennett (continued on page 12)
Page 10 Eaton / Aeroquip
Page 11 List of PWA Manufacturer Members that have a MAP policy
Page 11 Antitrust Ruling May Mean Higher Prices, Fewer Discounts by David G. Savage and Daniel Yi, LA Times (continued on page 14)
Page 12 2007 PWA Conference Schedule
Page 12 1st Round of Nominees for PWA Board of Directors
Page 13 2007 Conference Sponsors
Page 13 MSD Ignition
Page 14 Styling & Performance
Page 15 JET Performance Products
Page 15 Canton Racing Products
Page 16 New Products
Page 17 Informs
Page 18 Race Pumps
Page 18 Fitch Fuel Catalyst
Page 18 Centerforce
Page 19 R & R Marketing
Page 20 Primedia
Page 20 SEMA Show
Page 21 Miscellaneous Ramblings by John Julis
Page 22 Mr. Phone - Herb Goldstein
Page 23 Congratulations to SEMA Chairman-elect, SEMA Hall of Fame Inductees and SEMA Board of Directors (newly elected and re-elected)
Page 23 PWA University Fall Semester is in Session!
Page 24 Considine Sales & Marketing
Page 24 Comp Performance Group
Page 25 SEMA Hall of Fame Inductees
Page 25 An Open Letter from Speed Warehouse
Page 26 KAM Marketing
Page 26 Jim Wrobleski & Co. Inc.
Page 26 American Sales & Marketing
Page 26 All Midwest Sales
Page 26 Considine Sales & Marketing
Page 27 Ballard Allen Marketing, Inc.
Page 27 Bill Perry & Associates
Page 27 True High Performance
Page 27 Marc Alan Associates, Inc.
Page 27 Jim Kerr & Associates
Page 27 Foster Babcock Associates
Page 27 SS Sales & Marketing
Page 28 Scott Lewis Associates
Page 28 Scafidi-Bolio & Associates
Page 28 Marketing & Sales Associates, Inc.
Page 28 Wes-Coast Marketing Inc.
Page 28 ProRep Marketing
Page 28 MBA Marketing Group
Page 29 Hayward, Tilton & Rolapp
Page 29 William Garner & Associates
Page 29 Michael A. Kunzman Associates
Page 29 Marketing Solutions Group
Page 30 United Sales Associates, L.L.C.
Page 30 Airheart Sales
Page 30 Atzenhoffer Sales & Marketing
Page 30 J & J Marketing
Page 30 Bob Cook Sales, Inc.
Page 30 SRS Marketing Company, Inc.
Page 31 Painless Performance Products
Page 32 G-Force Racing Gear